Service copy
Write an outage notice readers can use
Clear incident copy says what is affected, what readers can do and when you will update them. Leave the unverified explanation out.
Read the guideA journal of writing & publishingFrom the draft to the page
The editing desk
A good headline makes a promise the page can keep.
Name the task. Cut the empty superlative. Help a reader recognise the article they actually need.
Read the headline workshop
An editing exercise
Make the promise smaller.
And more useful.
Before
Everything you need to know about backups.
After
Restore one file before trusting your backup.
From the notebook
4 practical guidesPublishing
The checks between a finished draft and a published page
A publication is more than its body text. Titles, addresses, sources and the next step all deserve a final read.
Read the guideThe editing desk
Give the headline one job
A title should help a reader recognise the subject and decide whether the page answers their question.
Read the guideResearch notes
Keep a source ledger beside the draft
Save the claim and the supporting passage together, so the final link is more than decoration.
Read the guide